Mobile Billboard

Mobile billboard is another promotional and marketing practice in which the commercial is placed on the side of a truck or trailer otherwise known as the Mobile advertising vehicles. These vehicles need to be classy and noticeable in order to create interest among the viewers. Mobile ads are the best example of an Out-Of-Home (OOH) advertising or the mobile outdoor advertising. 

Unlike the Billboard advertising which is very static in form and requires a higher pay on Billboard rental, Billboard trucks or this mobile advertising carries the commercial into a much wider scope of viewing. Mobile billboard is also a very practical form of Advertisement since the trucks can still be used to carry and transport products. In other words, advertising happens while the company's billboard trucks travels on different places. 

Most Mobile billboard is customized to desired size. Commonly, a large truck or trailer with narrow body is used as the Mobile billboard. Other companies would create it with special features like the external sound system, unique lighting effects and the 3-D display capacity. Mobile billboard are being used as service in delivering goods, frontlines vehicles in parades, product launches, product displays and other information campaign caravan of the company. How this Mobile Billboard made continue to amaze many customers.

Mobile billboards are actually just a large sheet of vinyl fastened at the sides of the truck with the use of a specialized aluminium frames. Ordinary mobile ads are just directly painted to the sides of the trailer.  According to some studies Mobile billboards have 97 percent recall rate to consumers and 96 percent effective for some survey respondents. It is more effectual than the traditional outdoor advertising like the bulletin billboards. More target clientele could notice mobile billboards and retain in their memory the graphics design and text drawn or written on the truck. There are also other forms of the mobile advertising like the wrap advertising which envelopes the entire body of a smaller vehicle usually car or smaller trucks. Other hippie outdoor advertising formats use airplane banner towing, mobile billboards, bicycles or banner towed by boats.