Banner Ads

The innovations of electronic technologies have incited various forms of worldwide advertisement like the Banner Ads. This is another form of Web Ads that roused customers' interest. Advertisement banner or Banner Ads comes in different Banner sizes and styles.

Many companies are employing the most catching Banner Ads like Flash banner or animated banners. These are the moving ads that usually in a rectangular box on commercial sites. Advertisers are now becoming more stylish in utilizing this form of advertisement. The Banner Ads is an Ad graphic that is directly hyperlinked to the URL or website of the advertiser or the company paying for the Banner Ads. The Internet Advertising Bureau (IAB) listed provisions on the utilization of the Banner Ads. The bureau has defined the standards of the banner size and recommends the measurements of 468x60 pixels, this is the most recommended size and this is considered as the full banner, 300x250, 180x150, 728x90 or the leader board, 160x600 known as the wide skyscraper. Although, many advertisers are not following this standard sizes and are instead using square and circular buttons.

The Banner Ads is another way of putting labels to the product. It creates awareness among the target clientele since it is a very captivating advertisement. Online enthusiasts could easily see and notice it because of its moving and flashing features. Banner Ads is intended to create crossing point from the web site containing the banner add to the website of the advertiser. It is formed and structured in an image format or in JPEG, GIF or PNG formats. These banner ads are customarily placed in sites that are interesting and frequently visited.

How are income generated from this form of Ads?

The Internet Advertising Bureau has established a basis for measuring the effectiveness of the ad by the method of Click through Rate (CTR). The more the clicking the higher the pay is. That is why advertising agents need to be more stylish, innovative and smart in presenting the banner ad. The Click through Rate however is not a determinable factor that sales have been made after the clicks.  But it is certainly a best way of enticing customers to visit the company's site.